History and Vision
BGA Media Group, “BGA” was founded in 2008 by Kevin B. Small, who hatched the concept of a Chief Digital Operative from the realization that brands need help beyond their four organizational walls, and that “agency” is a verb, not a noun, when it comes to making brands strategically relevant in the attention-deficited eCommerce world in which consumers live. Brands need real digital insurance, while consumers need the digital assurance that they get the value they want, when they want it, in whatever ways they seek it.
Kevin B. Small President & CEO
@digitalQB
This realization, of course, comes by way of diverse experience working across industries such as retail, beauty, fashion, real estate, luxury goods, hospitality, wellness, food, alcoholic beverages, as well as a broad landscape of A-list agencies, boutique shops, and premium adtech service providers.
Over time, the trust built among these ecosystem players has led to the expectation of double and triple-digit growth for the brands that BGA touches. It is also the reason why BGA’s business comes almost exclusively from executive referrals, whether these referrals create opportunities for established companies needing a major boost in their growth trajectories, or those seeking strategic earlier stage growth by way of venture or private equity investment.
BGA’s special toolset of digitally intelligent optics insures that your brand experiences the hockey stick, bottom-line growth it deserves. All of which is made possible through a long-term, healthy and rewarding relationship with you.
What is a Chief Digital Operative
The concept of a Chief Digital Operative was borne from the realization that brands need help beyond their four organizational walls, and that “agency” is a verb, not a noun, when it comes to making brands strategically relevant in the attention-deficited eCommerce world in which consumers live. Brands need real digital insurance, while consumers need the digital assurance that they get the value they want, when they want it, in whatever ways they seek it.
This realization, of course, comes by way of diverse experience working across industries such as retail, fashion, real estate, luxury goods, hospitality, wellness, food, alcoholic beverages, as well as a broad landscape of A-list agencies, boutique shops, and premium adtech service providers. Over time, the trust built among these ecosystem players has led to the expectation of double and triple-digit growth for the brands that BGA Media Group touches. It is also the reason why BGA’s business comes almost exclusively from executive referrals, whether these referrals create opportunities for established companies needing a major boost in their growth trajectories, or those seeking strategic earlier stage growth by way of venture or private equity investment.
As CMO tenures are shortening, CDO positions are on the rise, CIOs and CCOs are scrambling to uniquely reposition their companies, and digital executives everywhere jockey for position amid a sea of competing vendors, BGA brings to bare the power of deep relationships and integrative capacities. This power supports the enhancement of talented people, relieves executive pain points, and leverages leading-edge platforms as well as the critical resources needed to transform brands into digital profit centers. This not only sustains returns, but creates new value for investors and consumers alike. Think of BGA as your secret weapon in achieving hockey stick, bottom-line growth by nurturing a rewarding long-term relationship with you. The digitally intelligent optics we provide lends to a healthy marriage of insight, innovation and new opportunity. We look forward to helping you shape your successful future in this precise way.
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